I took this photo of a sunrise on the Firehole River (the main image of this post ) during my trip to Yellowstone. I wanted to share it on Pinterest, but it wasn’t getting the attention that I thought it deserved. So, I did some research online and discovered a little bit about how to market my photos on Pinterest.
Fortunately, marketing photos is pretty simple once you know the basics. All you need is a few simple steps and, in no time, you’ll start to see the results.
Here are some tips that helped me market my photo on Pinterest:
1. Take photos for your boards
This is pretty self-explanatory, but it’s important enough to say again: take photos specifically for your boards! If you’re planning a vacation, take pictures that you can pin when you get back. If you go to an event or a meetup, snap some photos that will be perfect for your “camera meetups” board.
The picture above is part of my “Hot Cars” board.
2. Use keywords in your title and description
People love seeing good keywords on Pinterest! When it comes to the photo’s title, include a descriptive word or phrase. In the photo above, I might write “Edinburgh Castle” as the title instead of “my trip to Scotland.”
For descriptions, make sure you use all five keywords. Pinterest uses these words and phrases to help your board rise in search rankings.
For example, for the image above I would write “Northern Harrier Hawk out hunting”.
3. Use the right board names
The most popular boards on Pinterest are boards that people actually want to use. You can make your boards popular by using relevant names for each board.
For example, if you’re planning a trip to Disney World for your family, name your board “Disneyland Plans” instead of “My Future Vacation.” Wouldn’t you rather see and follow the first one?
The image above in part of a board called “My Favorite Feathered Friends”.
4. Use hashtags
Hashtags are another great way to get more likes and followers! Every time you pin something, include at least one hashtag so that people can find your board easier. This is a good way to connect with other pinners who share similar interests. You’ll be surprised how fast friends will start following your boards when you use the same hashtagging language as they do!
The hashtag for this one is #streetphotography
5. Pin others’ content
When you’re pinning other people’s content, give them credit by tagging their username in the description. If it’s a photo from Instagram or Facebook, make sure you have permission to repin their picture before adding it to your board. Make sure all copyrights are intact – not doing this is against Pinterest’s Terms of Service.
6. Follow others
And, of course, the best way to get followers is by following other people. When you follow someone on Pinterest, your board will show up in their feed! If they like what you’re pinning, they might even follow you back!
7. Stay active
Pinterest works if you work it! The more photos that you upload and repin, the more traffic your boards will get – especially when somebody searches for a keyword or hashtag that relates to one of your boards. It’s all part of making sure your account stays at the top in search rankings; the higher it ranks in search results, the faster new followers come in!
There are tons of ways to market your photos on Pinterest, but these are a few of the basic tips that will get you started. With hundreds of millions of users and counting, Pinterest is a great platform to build an audience for your photography!
In conclusion, there are plenty of great ways to market your photos online. Make sure you follow these tips to start seeing results from your Pinterest marketing! What do you think?
If you are looking for other tips, check out my Guides section for other handy info. Now get out there and start sharing.