Shooting product photography for Amazon requires a specific set of guidelines to ensure your images meet Amazon’s standards and enhance your product’s appeal to potential buyers. Here are the steps to follow:
Understanding Amazon’s Product Image Requirements
Before you start, familiarize yourself with Amazon’s product image requirements.
To comply with the site’s standards, all product images must be true representations of the products on sale, match the product title, fill at least 85% of the image, and not exceed 10,000px on the longest side. The image files should be JPEG, TIFF, PNG, or GIF, with JPEG preferred. The images should not be blurry, pixelated, or have jagged edges. They must not contain nudity, Amazon logos, trademarks, badges, or anything similar.
The background must be pure white for the main product images, and the images should be professional photographs of the product without any text, logos, borders, color blocks, watermarks, and graphics. The image should show the entire product for sale without packaging unless it is an important product feature. Images involving clothing and accessories have specific requirements, such as being photographed flat, not showing any part of a mannequin, and showing the product on a human model for Women’s and Men’s clothing. Images of shoes should show a single shoe facing left at a 45-degree angle.
Steps to Create Your Product Images
Set Up Your Studio
Choose a location with plenty of natural light or supplement with artificial lighting. Use a lightbox or white backdrop, ensuring it’s clean and wrinkle-free.
Prepare Your Product
Make sure your product is in top condition. This might involve cleaning, assembling, or even staging the product in a manner that best showcases its features and uses.
Position Your Camera
Mount your camera or smartphone on a tripod. Adjust the height and distance to match your product size. Ensure the product and camera are at the same level.
Experiment with Angles
Amazon recommends multiple shots from different angles and detailed close-ups to showcase all the product’s features. Use standard angles like front, back, side, top, and a 45-degree angle.
Shoot Your Photos
Ensure the product is in focus, the lighting is even, and the product’s colors are represented accurately.
Edit Your Photos
Use photo editing software to tweak the brightness, clarity, and color. Remove any flaws or distractions. Per Amazon’s guidelines, ensure the background is white (RGB 255, 255 255).
Upload Your Photos
Upload your photos to your Amazon listing. Ensure they are correctly sized and formatted according to Amazon’s guidelines.
Following these guidelines, you can successfully shoot product photography that meets Amazon’s standards and appeals to potential customers.
Thanks for reading. This post is part of a series on e-Commerce product photography. If you’d like to learn more about the tools needed to create great product photography for Amazon or anywhere online, please check out my E-commerce Product Photography Tools post.
And always, if you want to learn more about photography, check out our Guides section.